Thoughts on life, writing and why they are not always the same.
My first DM Days in NYC is coming up since I moved to NY, and I’m debating whether to attend. (Crikey, it’s expensive, and I missed the early bird deadline!) I find that I am at least as fascinated by the sponsors’ warning against “suitcasing” as by the program itself. Now, if you have young … Continue reading ““Suitcasing” your way to a viral trade show.”
Maybe it’s too soon to call the campaign a runaway success, but the respected Middletown, OH Journal is reporting that at least some students at Cincinnati high schools are indeed purchasing baby carrots out of vending machines now that they have been repositioned as junk food. The campaign was produced by Crispin Porter + Bogusky … Continue reading “Why baby carrots are evil”
This show didn’t have the excitement of June in NYC, which may be due to the fact that the west coast was harder hit by the recession than the Northeast. (Though many of the same vendors exhibit at all the shows in SF, Chicago and NYC, merchants tend to go to the show closest to … Continue reading “Trends of note from Fancy Food Show 2010”
Fans of my suitcasing thread will be interested to know that I encountered a live example in the wild at the giant Oracle Open World show…. and even (unintentionally) participated in the hijinks. I was collecting info for a post on Oracle’s use of social media when a gentleman handed me a flyer advertising a … Continue reading “Oracle trade show gets suitcased”
My Yelp friend Sandor has a habit of only reviewing closed or failing restaurants… after an analysis he always concludes with “and so it goes”. When I walked into the once-proud New York DM Days yesterday, I felt like I should start doing the same thing for trade shows. Attendance was sparse, far down from … Continue reading “How to work a weak trade show”