Some copywriters prefer to specialize in a particular field. Instead, I've stubbornly tried to do my best at whatever assignments came my way, the newer and more unfamiliar the better. That keeps me fresh and I think it benefits my clients because what I learn in one field can cross-pollinate to another.
I've worked in consumer publishing (books and magazine promotions), high technology (selling both to consumers and business), insurance (both business and consumer), financial services, fundraising for nonprofits, catalog mail order and business-to-business services ... among others. Here's a detailed client list.
I started in film and television and still do the occasional broadcast radio spot or Flash script. But the bulk of my work has been direct mail, now translated to e-mail and the Web that serve the same purpose. I've also done space ads, training manuals, white papers, even written a CEO's speech ... most often as an offshoot of another project for a client. Here are some copywriting examples.
These examples are presented with the following disclaimer: If you like what you see here, don't assume I can do the same thing for you. Instead, your ad will most likely be better because it will be researched, concepted and written to meet the specific requirements of your marketplace and your product.
Otis Maxwell