Here’s a great promo we can all learn from: The American Dental Association has joined forces with PopCap games to offer a coupon good for a free download of “Plants vs. Zombies” as a Halloween giveaway. Just go to the ZombieMouth landing page and click the link at the top, and you can download a PDF of clip-out coupons that can be redeemed online between October 30 and November 10.
The game is available for PC or Mac, and retails for $19.95 so hopefully kids won’t mind getting the giveaway coupon in their trick-or-treat bags along with their candy. There’s no limit on how many you can print and give away. The quick redemption phase guarantees that it will go viral, and I can see “ew… you’ve got zombie mouth!” as a new meme over at Lake Ave Elementary that will encourage kids to brush their teeth.
This campaign has so many things right. The redemption is seamless. The theme is in lock step with the message that kids should brush more often. And the execution is catchy and memorable. After all the undead examples of badvertising I like to cite, it’s a pleasure to dig up an effort that has some real brains behind it.