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Tag Archives: Twitter

Twitter Bios: the 160 character sales pitch

Here is a great project for your copywriting class or inhouse brainstorming session: give everybody five minutes to write the best possible Twitter bio, which has to be 160 characters or less, including spaces. Your Twitter bio is what shows up in another user’s inbox when you follow them and they make a split second […]

Applebee’s out-ironics The Onion with its new campaigns

Have you seen this? According to a media commentator, Applebee’s has a new campaign in which they are urging hipsters to dine at their restaurants “ironically” which makes sense since they are never going to get them there through conventional advertising. Take a look: Funny thing is, Applebee’s actually is running a social media campaign […]

I saw what you did

Years ago, around the turn of the millennium, I was walking near the Conservatory of Flowers in San Francisco’s Golden Gate Park when I saw an impeccably dressed man blow his nose and then toss his tissue into the manicured garden. I was outraged at this behavior and also by the realization that, since I […]

“Top Tweets” do_not_like

At this moment I’m sitting in #DMA2011 listening to Biz Stone and trying to follow the stream on his tool… wait, that sounds odd. What I’m doing is watching the tweetstream on my preferred reader (Hootsuite) which though it does not say so is only bringing me the Top Tweets as defined by Twitter’s recently […]

MP3 of my DMA social media talk now available

A number of folks have asked me to share the talk I did for the DMA in San Francisco in October, “How Twitter Killed Direct Marketing Copywriting (Just Kidding)”. I now have an MP3 of the audio which I will be happy to email you… just use the “contact” links on this site to get […]

Facebook as silent majority

Here’s a good strategy for working a conference as unpredictable as South by Southwest Interactive. Give yourself an assignment, e.g. a resource you need to find or a topic you learn about, then refer back to it whenever there’s a choice to be made in your activity flow. Here are my two. First, I wanted […]

Facebook: the 400 million pound gorilla

I did a workshop last week for the DMA on social media. It was called “I’m on Twitter and Facebook, now what? How to REALLY put social media to work for your business.” The premise is that a lot of businesses jumped into social media marketing in 2009 without really thinking through what it was […]

how to make money with Twitter

I’m wondering why I and so many others were so ga-ga about Twitter at SXSW earlier this year. Maybe it was the new TweetDeck app that allowed us to chirp back and forth about the session that was happening in front of us in the same room. But anyway, I was expecting Twitter to change […]

Do twitter posts have a “voice”?

A good writer quickly learns the importance of developing a voice for his or her writing. Readers get more involved when they feel like a real person is writing to them. And over time you know what that voice is for a particular genre or publication and you fall into it like an actor playing […]

Aristotle and Twitter at SXSW Interactive

What’s so different about Twitter? And how do you use it to best advantage? One wonderful SXSWi panel, featuring rhetoric professors from the University of Texas, answered these questions by going back to Aristotle, the original documentarian of the use of words as a persuasive medium. The original rhetoric, as Aristotle described it in 330 […]

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