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Tag Archives: Toyota

Happy birthday to my Prius battery

Marketing readers of this blog are probably unaware that there is a very active ongoing discussion, in the form of comments on several posts and reposting on car enthusiast blogs, about how long batteries should last in hybrid cars and what the manufacturer should do if they die prematurely. Two years ago last month, the […]

Toyota pays for my dead battery

A few months ago, I wrote about the hybrid battery that failed in my 2001 Prius at 71,000 miles, generating a $3700 repair bill because the battery was recently out of warranty. It’s time I explained the reason for my lack of follow-up posts. Back in mid-February I got a call from the general manager […]

Is it time to reinvent your brand?

A friend and colleague made me fret this morning. He visited my blog and happened to read one of my posts about Toyota where I talked about “my recent issues” with a link to another article. He naturally assumed these “issues” were related to my own branding or marketing problems, since that’s what he reads […]

Toyota’s epic PR fail

In spite of my own recent issues, I had thought Toyota was doing the best it could with its massive recall. James Lentz, president of Toyota USA sales, was all over the press shows last weekend with the two key statements considered essential in the post-Tylenol era: “we screwed up and are sorry” and, “we […]

Early Prius owners get screwed on battery warranty

I wasn’t too incensed about the dead battery on my Prius, just surprised, but after a bit of research I’m getting my dander up. Turns out, according to this article in the Toyota Pressroom blog, that the Prius battery has a 10 year warranty… EXCEPT for the first three model years that have only an […]

Prius hybrid battery fails at 70K miles, Toyota won’t pay for $3700 repair

[UPDATE for new readers: Toyota has now paid for the replacement battery. Details here.] Last week our 2001 Prius started acting strangely, and today SF Toyota gave me the bad news. The hybrid battery is shot and a replacement will cost just under $3700, tax included. We’re a year and half 8 months out of […]

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