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Tag Archives: &then

Attend a “Creative Town Hall Meeting” in Monday afternoon Ignition Session on October 17

Are you coming to the DMA’s annual conference in Los Angeles next week? Then make plans to attend my Ignition session, “The Devil in the Details,” at 4 pm on Monday the 17th. It promises to be a repeat of a highly successful and well-attended session last year in which creatives shared their pet peeves […]

Should you care about email marketing?

Somehow email marketing has become the red headed stepchild of promotion channels. It’s not as pervasive as Facebook, immediate as Twitter or insidious as native advertising. And it’s all too easy to take email for granted and put it on autopilot with a management tool like Eloqua or Pardot. So email gets short shrift in planning […]

DMA &Then 2016… I’ll be back

I’ve been asked to repeat my Ignition session at this year’s annual Direct Marketing Association conference, which will take place in Los Angeles. My slot is Monday October 17, 4:00-4:45 PM. Titled (for legacy reasons too complex to go into here) “Devilish Details: Looking for an Advantage in Your Copy and Design”, it’s essentially an […]

Get a free copy of my book at DMA2015 &then

Update: DMA &then website has now been updated with full schedule information. Go to http://dma15.org/schedule/ to read all about it. BE SURE TO USE THIS LINK; the “build your schedule” menu on the home page of dma2015.org still produces the old placeholder content. Here’s the session I am leading on Monday, October 4, from 4:45-5:30 […]

Why too many good ideas can sink your direct marketing campaign

It’s great that you are brimming over with good ideas. Unfortunately, your prospect is not nearly as enchanted with your creativity as you are. They’ll sit still for one powerful marketing statement, perhaps supported by a call to action subhead, then it’s off to the deleted messages folder or the recycling bin. When you put […]

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