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Tag Archives: SXSW

Why Facebook will buy Yelp

Robert Scoble had an example at one of the SXSW panels on how the “check-ins” we were all getting from Gowalla and Foursquare (“Jim Wood has just checked in at the Blogger’s Lounge”) could be made useful, instead of annoying. Suppose he wants a recommendation for a barbecue place in Austin. He’s going to browse […]

How to make your CEO a better blogger

Your CEO/boss/client wants to have a blog (or maybe just be on Twitter), and that’s a fine idea.  An informal but authoritative voice for the company is a great way to engage customers, especially if it’s on an otherwise dry corporate website. Unfortunately, your boss’ blog posts are REALLY DULL… or, worse, sound like best […]

Facebook as silent majority

Here’s a good strategy for working a conference as unpredictable as South by Southwest Interactive. Give yourself an assignment, e.g. a resource you need to find or a topic you learn about, then refer back to it whenever there’s a choice to be made in your activity flow. Here are my two. First, I wanted […]

Social breadcrumbs from my first day at SXSWi

Breadcrumbs are those little links you see on a website that help you to retrace your steps; “social breadcrumbs” is a phrase Jeremiah Owyang came up with (new to me anyway) a few minutes ago to describe the cumulative record of your presence you leave in social media that can be followed up by your […]

First timer tips for SXSWi

So I am going again to South by Southwest Interactive, and glad of it. As I mentioned last year, this is the conference where everybody has something interesting to share and everyone is interested in what YOU are doing. The days (and nights) are packed and it’s frustrating if you happen to miss out on […]

“Suitcasing” your way to a viral trade show.

My first DM Days in NYC is coming up since I moved to NY, and I’m debating whether to attend. (Crikey, it’s expensive, and I missed the early bird deadline!) I find that I am at least as fascinated by the sponsors’ warning against “suitcasing” as by the program itself. Now, if you have young […]

In search of perfect Texas barbecue

It isn’t hard to make good brisket. (Brisket = barbecue, at least for the purposes of this article.) You need a reasonably fatty piece of meat, USDA Choice or higher. You need a rub containing brown sugar for a nice crispy crust. You need a smoker with a good tight seal to keep the smoke […]

Aristotle and Twitter at SXSW Interactive

What’s so different about Twitter? And how do you use it to best advantage? One wonderful SXSWi panel, featuring rhetoric professors from the University of Texas, answered these questions by going back to Aristotle, the original documentarian of the use of words as a persuasive medium. The original rhetoric, as Aristotle described it in 330 […]

Back home from SXSW: some reflections

During the last World Cup commentators often referred to the “samba wave” or “samba style” of the Brazil team…. the idea being they were carried along by an undulating wave that propelled them forward and confused their opponents. I never did understand this as it related to soccer, but it’s a perfect metaphor for SXSW […]

Social media marketing best practices

At the SXSW Web Awards on March 15, the Adobe presenter gave a shout out to “all the social media gurus in the audience” and a titter ran through the crowd. The reason it’s funny is that, certain people’s business cards notwithstanding, this whole business is simply too new for anybody to be an expert. […]

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