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Tag Archives: Super Bowl

Super Bowl FSIs (2017 edition): it’s a home run! Oh, wait…

  It’s been a full two years since we checked in on the newspaper supplement coupons that appear the Sunday before the Super Bowl, wherein advertisers contort themselves to refer to the event without using the actual name, which is licensed and which license is heavily enforced. The world has gone through painful gyrations in […]

Jerry Rice gets it done as Lyft driver

You were looking for our usual overview of the Super Bowl FSIs which bend over backwards to relate their snack, cleanser or constipation-related product to the b*g g*me without ever mentioning its name? This is better: very entertaining, brilliant product placement featuring NFL Hall of Famer Jerry Rice pretending to be a Lyft driver.

Brands get their (big) game face on for Super Bowl FSIs

The big day for football fans has come and gone. Of course, I’m referring to the Sunday before the Super Bowl when the newspapers are full of FSIs touting snacks of all varieties (except healthy) as super savory, fan favorites or a tasting touchdown without ever using the actual name of the event which requires […]

Chrysler, Dylan show how not to use celebrities in your advertising

Much has been made of the expensive nonsense that was the Chrysler ad in last week’s Super Bowl. What does “more American than America” mean? And is it disingenuous to proclaim “you can’t import American pride” when Chrysler is in fact owned by a German company? What was most troubling to me, however, was the […]

FSI coupons score for the home team before 2014 Super Bowl

Okay, football fans, what’s special about this past Sunday? If you said Pro Bowl, you just got sacked for a loss. Correct answer: it’s the weekend before the Super Bowl, and therefore the Sunday when the FSI coupons do a Richard Sherman trying to connect themselves to the Super Bowl without actually mentioning the name […]

It’s halftime in America

I just about wet myself the other night watching the spot during the Super Bowl. Very gutsy that Chrysler would spend God knows how much to run a 2 minute spot that could only run … during halftime in a single football game. After watching I had tears in my eyes and was about to […]

FSIs (newspaper inserts) and the Super Bowl

Three years ago, I did a post on newspaper inserts and the Super Bowl… and how snack manufacturers contort themselves to create a “big game theme” without ever actually mentioning the Big Game, which is a copyrighted product with big licensing fees attached. Looking at this past Sunday’s crop of FSI’s, it’s reassuring to see […]

Nuts for the super bowl

The Wall Street Journal’s advertising column (2/3/06) ran an item noting that Emerald Nuts had spent a fifth of its ad budget last year on a single spot in the 2005 Super Bowl, and as a result sales more than doubled in the 10 months that followed. Actually, the column didn’t say “as a result” […]

The S*uper Bowl of copywriting!

Coupon FSIs (freestanding inserts) in the Sunday paper are like Toontown—a separate reality where the colors are garish, the actions outsized, and stories don’t quite make sense. This is especially evident around Super Sunday, when we are asked to believe that across America Big Game hosts are training to lay out a spectacular feed based […]

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