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Tag Archives: Social media

You can’t hide in social media

Over the last few months I’ve been involved in two situations which could not have happened before the advent of social media. A friendly acquaintance had made a commitment (in one case to do something, in the other to look into it) and I emailed at the appropriate time to remind them about it. There […]

Starbucks shows how not to go viral with #RaceTogether campaign

Starbucks recently initiated a viral social media campaign that flamed out immediately. Baristas were instructed to write “Race Together” on coffee cups to initiate a dialog about race and inequality with their customers. An excellent LinkedIn post by UC Berkeley undergraduate Tai Tran describes the problems with this and the subsequent PR clusterf*ck, which in […]

Instagram, iPhone and the photo-based social network

A couple I know bought a fancy camera before the birth of their first baby. It’s sitting in a drawer somewhere. Turns out that their trusty iPhone does everything they need: they can shoot a pretty good photo, touch it up with Instagram, and shoot it out to their friends immediately. Instagram is interesting. Dave […]

Applebee’s out-ironics The Onion with its new campaigns

Have you seen this? According to a media commentator, Applebee’s has a new campaign in which they are urging hipsters to dine at their restaurants “ironically” which makes sense since they are never going to get them there through conventional advertising. Take a look: Funny thing is, Applebee’s actually is running a social media campaign […]

Best practices (and not) for recovering account passwords online

[THIS POST HAS BEEN UPDATED.] Yesterday I mentioned a problem I was having with the Barclaycard Ring MasterCard “forgot password” page. Today I’m taking the extra step of showing the page because this is something I don’t think has a lot of customer service advantage. They’re using the same page whether you are setting up […]

What P&G and AT&T are doing on Facebook

The Wall Street Journal article on GM pulling its Facebook advertising mentioned that General Motors is third in U.S. advertising spending, behind P&G and AT&T. This prompted me to go take a look at what the other two companies are doing with their Facebook presence. P&G does not appear to have a corporate Facebook page. […]

General Motors doesn’t like Facebook… and the feeling’s mutual

So General Motors has pulled its Facebook advertising because it determined its ads had little effect on consumer behavior, according to the Wall Street Journal. Marketing VP Joel Ewanik says the company “is definitely reassessing our advertising on Facebook, although the content is effective and important.” And by “content” he means the pages GM isn’t […]

Have you watched the Facebook roadshow video? You should.

[UPDATE: The Facebook roadshow video’s been taken down so the following is of archival interest mainly. Went looking to see if someone had saved it to YouTube, and no, but here’s an interesting 60 Minutes story from when they were at 60 million members.] As a creative guy I’ve sat through a lot of agency […]

A crowdsourced credit card… WTF?

Well, this is different. This afternoon I got an email from BarclayCard, with the subject line “Crowdsourced Credit Card – Join the Conversation”. Inside is a message that starts: Believe it or not, we’d like to see the credit card industry change just as much as you would. We’re people, too. With bills. With families. […]

What happens when your viral video doesn’t go viral?

You put your heart and soul and best marketing smarts into a YouTube video campaign expecting it will go viral and quickly spread across the globe. And… not all that much happens. That’s disheartening but a useful object lesson. In my little town of Saratoga Springs, NY, the Chamber of Commerce decided to make a […]

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