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Tag Archives: Saratoga Springs

When changing your logo is like wetting your pants

The bank in town recently changed its logo. They explain in the pop-up above, which appeared when checking my statement online, that they wanted to “keep up with advances in technology” and that the new logo is “very well suited to today’s mobile world” and then go on to explain the design strategy, much as […]

Regional differences, revisited

In an earlier post I talked about regional differences as demonstrated by the way people talk about food on social media. Here is another example. These two gas station price signs are directly opposite each other on Route 50 in Ballston Spa NY, just north of the Highway 67 intersection. Hess is selling regular for […]

Taking bad marketers to the woodshed

Did you ever get punished as a child for doing something naughty, because a parent or teacher didn’t believe you even though you were telling the truth? The problem here is a lack of authenticity—or, to borrow a favorite word from ace copywriter and gore movie maven Herschell Gordon Lewis— verisimilitude. Consumers in general tend […]

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