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Tag Archives: Max Sacks International

Is that a telephone in your marketing program, or are you just glad to see me?

My early client Roy Chitwood of Max Sacks International told a funny story involving a rookie sales guy who loved to get busy signals on the phone because he could tally them as completed calls… “that’s one more out of the way”. But according to a recent story in the Wall Street Journal, many of […]

Why copywriting is like selling (part 7)

It is hard to avoid sexual analogies with the “close” but I will try. This is the part where the sale wraps up and the salesperson gets the act of commitment—a satisfying reward for handling the previous steps in a methodical and unhurried manner. The copywriting counterpart should be just as satisfying because this is […]

Why copywriting is like selling (Part 2)

Copywriters are at their most creative when trying to wriggle out of doing the work at hand. As with the professional salespeople I talked about in my last post, applying a system or methodology to an informal process can help you stay focused. It can also insure that you are not overshooting any decision points […]

Why copywriting is like selling (Part 1)

One of my earliest clients was a guy named Roy Chitwood who owned Max Sacks International, a sales training organization. In working with Roy for several years I attended so many workshops that his catch phrases became drilled into my brain. On the value of training: “School is never out for the sales professional.” On […]

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