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Tag Archives: Lincoln

Why Cadillac “Dare Greatly” campaign doesn’t

While many brands made a political statement with ads on the 2017 Super Bowl, Cadillac saved theirs for the (surprisingly non-political) Academy Awards telecast. “We are a nation divided. That’s what they tell us, right?” the ad begins. “But what they don’t tell you, what doesn’t make the news, is this: We carry each other forward.” […]

Lincoln, I like you better now. Oh, wait.

I am surely in the demo for the reimaged Lincoln, for the day after I saw the WSJ ad I ran across this in the New Yorker. It’s so dramatically superior to the “Hello. Again.” ad that the two could be compared as a copywriting clinic. Again, I’ve reproduced the actual ad since I can’t […]

Hello, again, Lincoln. And now goodbye.

As a technologically savvy consumer who’s not excited by the current crop of luxury cars, I should be the perfect target for the reimaged Lincoln. Yet the full page ad in Saturday’s Wall Street Journal had me scratching my head. (I haven’t been able to find the full text anywhere online so I’ll shoot it […]

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