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Tag Archives: Jay Abraham

Hopkins Scientific Advertising for free?

Would you like a free copy of Scientific Advertising by Claude Hopkins? Sure you would, because this marketing classic is as relevant today as when it was published in 1923. Here are four principles¬†from the book, as summarized on the Marketing Experiments blog: 1. People are selfish. 2. Generalities are worthless. 3. Advertising is salesmanship. […]

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