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Tag Archives: email

Should you care about email marketing?

Somehow email marketing has become the red headed stepchild of promotion channels. It’s not as pervasive as Facebook, immediate as Twitter or insidious as native advertising. And it’s all too easy to take email for granted and put it on autopilot with a management tool like Eloqua or Pardot. So email gets short shrift in planning […]

Home Depot, where’s your ALT tags?

Home Depot sends me an enticing daily email: one special item, on sale for one day only! But I have no idea what they’re offering because my email reader (Outlook for Mac 2011) does not load graphics without permission and Home Depot does not use ALT tags. ALT tags are text that appear in the […]

Best practices for graphics in emails

Right now thousands of people are re-installing Microsoft Outlook as they upgrade from XP to Windows 7. And the majority of these folks won’t touch the default settings which don’t load graphics within emails unless the user specifically asks to do so. Right now hundreds of marketers are designing emails that ignore this reality, by […]

Electronic Etiquette

A good friend and colleague died this past winter. I quickly learned about a tribute website, and posted a message which expressed my feelings in the passion of the moment. Having achieved some satisfactory personal closure I never got around to contacting his widow, who is also a good friend and colleague. That faux pas […]

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