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Tag Archives: DMA2013

The Retailization of Heath Care at DMA2013

This was the best session I attended at the Direct Marketing Association’s just-concluded annual conference, featuring a CMO from a large insurer and a finance exec with huge experience in retail at Google, with excellent moderation from another healthcare exec. A few takeaways: Tremendous change in the healthcare industry is underway, and it’s not just […]

Behavioral Economics at DMA2013

Dan Ariely is a professor of psychology and behavioral economics at Duke University, and also a consultant to the Wilde Agency. Yesterday he delivered an entertaining and eye-opening keynote called “Who Put the Monkey in the Driver’s Seat?” in which he documented irrational and yet predictable human behavior for the benefit of the direct marketers […]

Onsite at #DMA2013

I just arrived in Chicago for the Direct Marketing Association’s annual conference and have already seen a couple of great sessions and met some folks that made the whole trip worthwhile. (Also happened to walk down Michigan Avenue as the marathon was being run and got to see both the men and women winners.) If […]

It’s all about positioning, isn’t it?

Today’s Wall Street Journal had a nice anecdote from a gathering of retired American Airline employees. A flight attendant remembered a flight where there were 125 Kosher meals on board and only 50 people said they’d ordered Kosher meals. With a normal meal service, they’d run out of options and everybody in the back of […]

Back by popular demand at DMA2013

My panel discussion on K.I.I.S. (Keep it simple, stupid) marketing was asked to return to the Direct Marketing Association’s annual conference based on our being one of the top-rated panels at last year’s event. DMA2013 is happening in Chicago and we’ll be the last session before the wrap-up lunch presentation on Wednesday, October 16. I […]

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