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Tag Archives: DMA

Tips for making the most of DMA &Then annual conference in New Orleans

The DMA Annual Conference happens next week, October 8-10, in New Orleans. If you haven’t registered, you can still get a ticket here. The format has been revised again, eliminating the Ignition sessions I’ve led the last three years, so I will be sitting this one out. Please have a beignet and a muffuletta on […]

Attend a “Creative Town Hall Meeting” in Monday afternoon Ignition Session on October 17

Are you coming to the DMA’s annual conference in Los Angeles next week? Then make plans to attend my Ignition session, “The Devil in the Details,” at 4 pm on Monday the 17th. It promises to be a repeat of a highly successful and well-attended session last year in which creatives shared their pet peeves […]

Should you care about email marketing?

Somehow email marketing has become the red headed stepchild of promotion channels. It’s not as pervasive as Facebook, immediate as Twitter or insidious as native advertising. And it’s all too easy to take email for granted and put it on autopilot with a management tool like Eloqua or Pardot. So email gets short shrift in planning […]

Free marketing advice from Warby Parker

The other day I was on a plane and got in a conversation with my seat mate. When she found out I worked as an advertising guy she told me her husband designed neckwear and wanted to sell his ties via the internet. What free marketing advice did I have? My first thought was, uh oh. Fashion is a […]

DMA &Then 2016… I’ll be back

I’ve been asked to repeat my Ignition session at this year’s annual Direct Marketing Association conference, which will take place in Los Angeles. My slot is Monday October 17, 4:00-4:45 PM. Titled (for legacy reasons too complex to go into here) “Devilish Details: Looking for an Advantage in Your Copy and Design”, it’s essentially an […]

DMA 2015 &then was a home run

&then2015, also known as #andthen2015 or simply the DMA Annual Conference, is in the books. The Boston event concluded with an emotional keynote from John Legend that wrapped up about 4:15 this past Tuesday, October 6. I would venture to guess that the event succeeded beyond anybody’s wildest hopes and dreams. A huge format change […]

Get a free copy of my book at DMA2015 &then

Update: DMA &then website has now been updated with full schedule information. Go to to read all about it. BE SURE TO USE THIS LINK; the “build your schedule” menu on the home page of still produces the old placeholder content. Here’s the session I am leading on Monday, October 4, from 4:45-5:30 […]

Why too many good ideas can sink your direct marketing campaign

It’s great that you are brimming over with good ideas. Unfortunately, your prospect is not nearly as enchanted with your creativity as you are. They’ll sit still for one powerful marketing statement, perhaps supported by a call to action subhead, then it’s off to the deleted messages folder or the recycling bin. When you put […]

Behavioral Economics at DMA2013

Dan Ariely is a professor of psychology and behavioral economics at Duke University, and also a consultant to the Wilde Agency. Yesterday he delivered an entertaining and eye-opening keynote called “Who Put the Monkey in the Driver’s Seat?” in which he documented irrational and yet predictable human behavior for the benefit of the direct marketers […]

Onsite at #DMA2013

I just arrived in Chicago for the Direct Marketing Association’s annual conference and have already seen a couple of great sessions and met some folks that made the whole trip worthwhile. (Also happened to walk down Michigan Avenue as the marathon was being run and got to see both the men and women winners.) If […]

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