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Tag Archives: David Ogilvy

Ogilvy was quoting, not creating, famous “it’s not creative” maxim

Got an email the other day from Larry Hampel, ECD of Cramer-Krasselt in NYC. He says in part: I happened to stumble across your blog while killing some time this morning, and I saw your piece on David Ogilvy. Nice Job. “Confessions…” was the first book I read when coming up in the biz and […]

Should you ever turn down business as a copywriter?

When I started freelancing, a couple decades ago, a wise old art director counseled me: never turn down work. Even if you’re super busy, stay up all night to get it done or offload it to a fellow creative and hopefully mark up their work. After all, you never know which new client might become […]

“Will it last for 30 years?”

This past weekend I ran across a historical display for Southwest Airlines in a Dallas Museum. The promotional materials and “LUV Potions” cocktail menu from the 1971 launch look amusingly dated, but the planes themselves are a dead ringer for the 737 I flew home the next day—same design pattern, same color scheme. They’re fulfilling […]

“It’s [still] not creative unless it sells.”

I’ve always followed David Ogilvy’s dictum, which means I never show work around if I know was not successful in the marketplace. But what if the market was wrong? Or, to put it less arrogantly, what if the lists got messed up somehow and my mailer or email went to the wrong folks? Shouldn’t you […]

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