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Tag Archives: Chrysler

Why Cadillac “Dare Greatly” campaign doesn’t

While many brands made a political statement with ads on the 2017 Super Bowl, Cadillac saved theirs for the (surprisingly non-political) Academy Awards telecast. “We are a nation divided. That’s what they tell us, right?” the ad begins. “But what they don’t tell you, what doesn’t make the news, is this: We carry each other forward.” […]

Chrysler, Dylan show how not to use celebrities in your advertising

Much has been made of the expensive nonsense that was the Chrysler ad in last week’s Super Bowl. What does “more American than America” mean? And is it disingenuous to proclaim “you can’t import American pride” when Chrysler is in fact owned by a German company? What was most troubling to me, however, was the […]

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