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Tag Archives: CES

CES, Comdex and me (plus a few survival strategies)

I first attended the Consumer Electronics Show around 1980, when it really was what its name says. I was a young account executive working on the Federated Group, an “entertainment superstore” that was sort of like what Best Buy is today. Being low on the totem pole I was placed in the Showboat Hotel, a […]

One-of-a-kind at CES 2015

One of the pleasures of attending the Consumer Electronics Show is seeing new concepts making their debut for the benefit of prospective investors and manufacturing reps. Many of these are clustered in the “Eureka Park” area which, unlike last time I was here, was part of one of the main exhibit halls. Some products are […]

Smart homes and smart marketing at CES 2015

“Smart homes” is a useful topic for a marketing review because, while it’s exciting (or maybe ominous) to think about gadgets turning out the lights, managing security or monitoring our baby’s heartbeat, it’s up to the marketers to tell us exactly what their specific products do. Witness a few examples, good and bad, from the […]

CES 2013: start the party without me

Alas, a schedule conflict will keep me from attending CES this week in Las Vegas. My annual prediction* is that this will be the year of the app-liance: a hardware mashup, possibly centered around a tablet but maybe something completely different, that puts together several apps in order to perform a hopefully useful service such […]

Wrapping up CES 2012

The highlight of my final day at CES 2012 was a visit to Eureka Park, the area at the Venetian dedicated to new products and startup companies. Here are a few items of particular interest. Cubelets. Designed for kids to learn programming, Cubelets are magnetic blocks that can be snapped together to produce complex reactions. […]

Bests of CES, 2012

Best marketing: Samsung Note. This is the new device that’s small enough to use as a phone yet big enough to use as a tablet, soon to be announced for AT&T. (I want one!) To show off its capabilities, they had two artists doing portraits of showgoers using the special pen that comes with the […]

Panasonic kicks eco-butt at CES 2012

If you are at CES, be sure to check out the “eco ideas” section of the Panasonic exhibit. Once again, they score with irresistible concepts and catchphrases for ideas that may or may not ever become practical but should be. A racecar that rockets across the Australian outback under its own solar power, and beats […]

Marketing Makeover at CES 2012

One of my favorite events at CES is Steven J. Leon’s Showstoppers. Tech companies large and small rent a 6-foot booth space for 4 hours so they can convince reporters and bloggers (this is a press event) how cool they are in hopes of getting coverage. Because I’m here to study how companies market themselves, […]

CES tightens screws on bloggers, lookie-loos.

I just finished registering for the Winter Consumer Electronics Show (CES) as an “industry attendee” vs a blogger. They’ve eliminated the blogger designation as part of a “stricter credentialing process” and, still waiting to see whether they consider Otis Regrets a legitimate source of industry information who will qualify as a member of the working […]

CES 2011: the chef has left the building

I did not have much luck finding a convection oven with multiple zones controlled from your iPad; in fact I had quite a bit of trouble locating the simple iGrill mentioned in my previous post on remote controlled household technologies. (If you happen to be at the show still, it’s in the Dr. Bott booth […]

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