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Tag Archives: Cadillac

Why Cadillac “Dare Greatly” campaign doesn’t

While many brands made a political statement with ads on the 2017 Super Bowl, Cadillac saved theirs for the (surprisingly non-political) Academy Awards telecast. “We are a nation divided. That’s what they tell us, right?” the ad begins. “But what they don’t tell you, what doesn’t make the news, is this: We carry each other forward.” […]

Cadillac “Dare Greatly” ad campaign has an elephant in the back seat

During 2015 March Madness I’ve seen the Jason Wu Cadillac ad numerous times. Certainly it’s daring greatly to heavy up on a story about a guy whose mom gave him a sewing machine during the uber-macho celebration of NCAA basketball, and the ad is a great story. But what’s that vehicle rolling into frame at […]

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