Why amazon.com is eating bn.com’s lunch

I recently posted about an inane and penny-pinching customer service experience with Barnes and Noble. I also mentioned that I was switching out my iPhone for an HTC One. These two threads have now converged because of what happened when I attempted to resell my old iPhone through the “trade-in program” on amazon.com.

I would not recommend the Amazon trade-in program. It probably is a cautionary signal that it’s just about the only thing on Amazon you do not have the opportunity to review. It seemed simple enough with a fair trade-in price and seamless execution (print out your shipping label and put it in the mail at their expense and they’ll return it if it does not meet their criteria). But my trade-in was rejected with a message that the return was covered with deep scratches–that’s not my phone. Then they sent it back, the tracking number was bogus, it went missing, and finally an empty box showed up at my door.

I complained to Amazon and here is their reply: “I’m sorry to hear that the trade return arrived empty.

To make this right for you, I’m issuing a promotional certificate to your account for $115.60 which you can use the next time you order an item shipped and sold by Amazon.com.”

That’s the full value I would have received if the trade had been accepted, offered to me immediately with no questions asked. To be fair, I’ve spent a lot of money with amazon over the years and they certainly know this. But I can only imagine how the prim “management” at bn.com would have reacted.

That’s why one company is taking over the world, and the other is slowly sinking into the sea like the setting sun.