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Tag Archives: Adwords

Do Initial Caps Improve Response?

I was half-dozing through a Google Adwords tutorial the other day when something woke me up: the instructor’s advice that you can improve results by putting all the words in your ad, but especially your keywords, In Initial Caps Like This. David Ogilvy must be spinning in his grave as if on a rotisserie. He […]

Google, other marketers spend way out of recession

In an earlier post I talked about the argument for spending more to gain market share when others are cutting back, and cited Bed, Bath & Beyond and New York Life as success stories. Now comes news that Google, Juniper Networks, Cisco and Microsoft have launched major new campaigns into a still-roiling economy. “Everyone is […]

Best in the world UPDATE

After I wrote about how you could not find Google Adwords results for “best (x) in the world”, I went and tried the Adwords registration process myself. I found that I could not use “best” in my own ad because comparatives are not allowed unless from a third party. I COULD choose “world’s best copywriter” […]

Best in the World

We’ve all had clients who think the way to open a sales letter is to say, “As the world leader in intelligent solutions that do xyz, Acme Systems would like you to know blah blah etc…” There are two obvious problems with this strategy. The first is that chest-pounding self-importance tends to put people off, […]

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