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Back by popular demand at DMA2013

My panel discussion on K.I.I.S. (Keep it simple, stupid) marketing was asked to return to the Direct Marketing Association’s annual conference based on our being one of the top-rated panels at last year’s event. DMA2013 is happening in Chicago and we’ll be the last session before the wrap-up lunch presentation on Wednesday, October 16. I love Wednesday sessions because they happen after the trade show is over and the Echo awards are done, so anyone who’s still around has a serious reason for being there.

Once again, Dawn Wolfe of Autodesk and Philip Reynolds of Palio+Ignite will join me and show what happens when, instead of technical jargon or corporate posturing, your advertising connects with the reader or viewer or web browser based on a simple appeal to the things that are important to them. The rules of “back by popular demand” are that the framework of the topic is the same, but the examples and case histories used have to be completely new. Come sit in… it will be an interesting and hopefully entertaining hour.


  1. As a member of the DMA programming committee i can say that this presentation really hit home, and was top rated! I attended it myself and it’s quite interesting both in the visuals and the speakers’ styles which are solid and engaging!

    Monday, August 26, 2013 at 2:26 pm | Permalink
  2. Otis Maxwell wrote:

    Thanks Carol! We just turned in our presentations and there’s lots of good stuff… everything from erectile dysfunction to dog training!

    Wednesday, August 28, 2013 at 3:54 pm | Permalink

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