PC Connection’s makeover… not making it with me

Email from PC Connection Express
Email from PC Connection Express

I’ve spent many a dollar over the years with PC Connection so when I got an email today offering great prices on an Adobe Creative Suite upgrade from “PC Connection Express” I was curious. Is this somebody hijacking the brand? If not, how can I take advantage of the savings… upgrades “starting at $289” for a product with a retail well over $1000?

Where's the offer? Where's the price?
Where's the offer? Where's the price?

Wanting to know more, I clicked through from the email and there is no ordering information at all, just a bunch of corporate info on Creative Suite. I did get a pop-up inviting me to chat but I declined, thinking that would be a roundabout way to get basic information that should be right here on the page.

Why should I have to choose? You do it for me.
Why should I have to choose? You do it for me.

Then, checking out the brandjacking possibility, I googled PC Connection and got this screen. Turns out they have rebranded themselves and now I have to choose which PC connection I go to. Why is this a good idea, making the customer do the work?

Sad thing is, I probably do want to buy this upgrade. I just purchased a new laptop from these guys within the past 90 days with no problem. Hope their fulfillment is in better shape than their marketing department.