I just arrived in Chicago for the Direct Marketing Association’s annual conference and have already seen a couple of great sessions and met some folks that made the whole trip worthwhile. (Also happened to walk down Michigan Avenue as the marathon was being run and got to see both the men and women winners.) If you’re here please email me via the contact form or tweet to @otisregrets and hopefully we’ll find a time to meet up.
I’m leading a panel at 10 am Wednesday with Dawn Wolfe of Autodesk and Philip Reynolds of Palio+Ignite. The topic is “KISS: Keys to Copy and Content that Generate Results” and we’ll talk about how to apply powerful and simple communications techniques to selling complex products. Attend and you will see and learn:
* A refi direct mail offer that was so successful, it drew a cease-and-desist order
* An insider’s view of ED (erectile dysfunction) advertising
* how to sell software through “gamification”
* and much more!
This is the last breakout session of the conference and the exhibit hall will have shut the day previous, so there’s absolutely no reason not to join us. See you one Wednesday October 16.