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Hopkins Scientific Advertising for free?

Would you like a free copy of Scientific Advertising by Claude Hopkins? Sure you would, because this marketing classic is as relevant today as when it was published in 1923. Here are four principles from the book, as summarized on the Marketing Experiments blog:

1. People are selfish.
2. Generalities are worthless.
3. Advertising is salesmanship.
4. Advertising is a science.

The last is obviously to self-justify the book. But would you disagree with any of the others? Of course not, for reasons we have written about here many times. The world may change, the delivery mechanism certainly does, but people are still people with universal wants and fears.

Since the book is long out of copyright, a number of links to free downloads are available on the web. My favorite is this page by Roy Furr which showed up last week in my LinkedIn feed. Furr is a disciple of Jay Abraham who will of course use the podium to sell his own works while he has you engaged. But there’s no obligation, and I will take it on faith that opt-out requests will be honored.

You can go to this page and get full exposure to Furr’s marketing message, which is classic long form copy though a little long on analytics and short on emotion for me. In true Jay Abraham fashion, he really massages the info premium. Scroll to the bottom, and not only can you get the PDF download, but you can get an audiobook which Furr “recorded for my personal use”. The reader is pretty professional sounding, whether it’s Furr or somebody else.

My own publisher, FastPencil, is not so smart about freebies. They’ve discontinued the preview download feature whereby I offered the first ten chapters of Copywriting that Gets Results! at no charge. But a complete PDF is just $6.99, and since you’re saving so much on Claude Hopkins why don’t you just buy a copy?

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