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Category Archives: Everything else

Tips for making the most of DMA &Then annual conference in New Orleans

The DMA Annual Conference happens next week, October 8-10, in New Orleans. If you haven’t registered, you can still get a ticket here. The format has been revised again, eliminating the Ignition sessions I’ve led the last three years, so I will be sitting this one out. Please have a beignet and a muffuletta on […]

Scary lesson from the WordPress hack

Last night I received about 800 emails confirming my subscription to various WordPress blogs, obviously the result of a hack. After I figured out what was going on I deleted them. No harm done, since almost all of them followed the best practice of requiring the recipient to confirm that they did indeed subscribe. Unfortunately, […]

Prosper vs Lending Club: which is a better investment?

In November 2015 I tried an investing experiment. I invested $2500 each in Lending Club and Prosper, and chose an auto investing option that put me at a medium level of risk where I could expect annual returns in the 10% range, after some write-offs for nonperforming loans. Both sites spread out your risk by buying […]

Are copywriters the last storytellers?

Every copywriter should read Joseph Campbell’s The Hero’s Journey and following that, Christopher Vogler’s The Writer’s Journey. The first describes the classic myth structure which has existed across many civilizations and millennia: the hero emerges from humble beginnings, deals with adversity and learns from it, battles for cause and identity, suffers a major setback and enters […]

Sixfold: A crowd sourced literary competition

Are you a copywriter who has dreams of publishing legitimate (i.e. non-marketing) prose or poetry? Then take a look at Sixfold.org. This outfit puts on regular literary competitions you can enter for the very reasonable fee of $5, plus a commitment to read and critique 18 fellow competitors’ work. Entries are submitted via the web, […]

Bad news for Southwest Airlines frequent flyers

This morning I discovered that the new SWA reservation system automatically cancels you if you book two flights out of the same city on the same day. For example, I’m going to be on the west coast in July but don’t know whether I am coming home directly or continuing on to SNA. So I […]

Does ScoreIt teach you to write like Stephen King?

Food for thought: I recently received an email from Bowker, a service that provides ISBN numbers to self-published authors. They have a new product that allows you to compare your prose to that of successful published writers and find out who has a style and genre close to yours. The software is ScoreIt, and it […]

Thank you internet! Thank you Chris and Cindy Peters for fixing my NuTone intercom!

I recently moved into a house that has a NuTone IMA-4006 Music Intercom system installed. You can press a button and be heard in another room (or from the porch if you are ringing the doorbell) and also play music throughout the home. I know that sounds quaint in these days of earbuds and instant […]

Aeromexico “Borders” ad gets it done

Whichever side you’re on (and I am on the side that hopes America comes to its senses before it’s too late), you have to agree the Aeromexico Borders ad is great advertising. The payoff at the very end is magnificent.

A love letter to the CVS app development team

Okay, CVS, let me make sure I got this right. You have a new service called Curbside Pickup, which means I can pull into a special parking spot outside the store and an associate will use Location Services to know when I’ve arrived and bring the goods right to my car. Sweet! So, let’s put […]

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