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Category Archives: Food and eating

DMA &Then 2016… I’ll be back

I’ve been asked to repeat my Ignition session at this year’s annual Direct Marketing Association conference, which will take place in Los Angeles. My slot is Monday October 17, 4:00-4:45 PM. Titled (for legacy reasons too complex to go into here) “Devilish Details: Looking for an Advantage in Your Copy and Design”, it’s essentially an […]

“Hope you are well” email intro makes me sick

Here’s an email typical of many I receive these days. It’s to a business account, and it begins: Otis, I hope all is well. I’m not sure if you’re attending the Fancy Food Show in NYC on June 29th – the July 1st, but if you are I thought you would be interested in visiting […]

FSI coupons score for the home team before 2014 Super Bowl

Okay, football fans, what’s special about this past Sunday? If you said Pro Bowl, you just got sacked for a loss. Correct answer: it’s the weekend before the Super Bowl, and therefore the Sunday when the FSI coupons do a Richard Sherman trying to connect themselves to the Super Bowl without actually mentioning the name […]

How to get more page views for your copywriting blog

Would you like to increase the traffic on your marketing blog or copywriting web site through organic search results? Here is an accidental success story that may help. I have another blog, Burnt My Fingers, which is specifically about food and cooking. It’s a fun, niche project and I have never worked too hard to […]

“Zombie Mouth” promo shows, rather than eats, brains

Here’s a great promo we can all learn from: The American Dental Association has joined forces with PopCap games to offer a coupon good for a free download of “Plants vs. Zombies” as a Halloween giveaway. Just go to the ZombieMouth landing page and click the link at the top, and you can download a […]

Applebee’s out-ironics The Onion with its new campaigns

Have you seen this? According to a media commentator, Applebee’s has a new campaign in which they are urging hipsters to dine at their restaurants “ironically” which makes sense since they are never going to get them there through conventional advertising. Take a look: Funny thing is, Applebee’s actually is running a social media campaign […]

Pork Board asks consumers to pig out with new slogan

If the National Pork Board has its way, conversations like this will soon be happening in homes across America: He: What’s for dinner? She: A nice chicken. He: What’s wrong with pork? You know I love my pork. She: We’ve already had pork seven times this week. Pork spareribs with hoisin sauce…. pork belly sliders…. […]

On the floor at Fancy Food Show 2011

The Fancy Food Show was jam-packed at San Francisco’s Moscone Center…. good news for business but making it difficult to navigate during a truncated visit this week. Here are some highlights: Trending up: cured meats, especially Serrano and Parma hams. I remember when it was a rare treat to get a slice of one of […]

What’s cooking at CES 2011?

On the plane heading to CES in Las Vegas, I decided to think about innovations I’d LIKE to see prior to reading my sheaf of press releases to find out what I actually am GOING to see. This year I’m not looking for any dramatic product category breakthroughs. Instead I’m on the prowl for stuff […]

Terra Madre Day celebrated by Saratoga Slow Food

Yesterday was the local observance of Slow Food’s Terra Madre (Mother Earth) Day, sponsored and beautifully organized and presented in the kitchens and dining room of Schenectady County Community College chef and Saratoga chapter president Rocco Verrigni. I sat in on a mega panel discussion followed by a mega tasting of fare prepared by rising […]

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