Otis Maxwell is a freelance writer and creative guy who has created controls for a diverse cross-section of America’s leading companies and non-profits including American Red Cross, Intuit, Metropolitan Life, CitiFinancial, Smith Barney, Isuzu, Phillips Publishing and The Salvation Army. He has won Gold, Silver and Bronze Echo awards, a Gold Caples, and Catalog of the Year finalist recognition for his catalog work.
Otis has written groundbreaking campaigns for such retailers as Harry & David, Neiman-Marcus, Liberty Orchards and Highlander and was instrumental in setting up automated customer correspondence systems at Bear Creek and Neiman-Marcus. He has written successful email/microsite campaigns for high tech marketers such as Anritsu, Webex, Macrovision and Mark Monitor and has spearheaded site redesigns for Niman Ranch (natural meat products), Frog Hollow Farms (organic produce) and New Pig Corporation (industrial absorbents) among others.
He teaches the DMA’s intensive two-day copywriting course at UCLA, San Jose and Seattle.
Otis graduated from Pomona College and UCLA film school and took his first copywriting job to support himself while waiting to sell a screenplay. (To see why he’s still waiting, click here.) After stints at Rapp & Collins and W.B. Doner, he became a full-time freelancer in 1983. Except for brief forays into the agency world to take creative director positions at PSW Direct and Response Associates, that’s what he has been doing ever since.