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Monthly Archives: February 2010

Facebook: the 400 million pound gorilla

I did a workshop last week for the DMA on social media. It was called “I’m on Twitter and Facebook, now what? How to REALLY put social media to work for your business.” The premise is that a lot of businesses jumped into social media marketing in 2009 without really thinking through what it was […]

The Amish marketing miracle… sadly, debunked

As a copywriter, I get goosebumps from promos like the “Amish Miracle Fireplace” full page ad which has been running of late. This is the Ronco/Popiel school of long form copy I pored over when I was learning my trade. (In fact, I once interviewed at the Ronco offices in North Hollywood. I recall they […]

Is it time to reinvent your brand?

A friend and colleague made me fret this morning. He visited my blog and happened to read one of my posts about Toyota where I talked about “my recent issues” with a link to another article. He naturally assumed these “issues” were related to my own branding or marketing problems, since that’s what he reads […]

Toyota’s epic PR fail

In spite of my own recent issues, I had thought Toyota was doing the best it could with its massive recall. James Lentz, president of Toyota USA sales, was all over the press shows last weekend with the two key statements considered essential in the post-Tylenol era: “we screwed up and are sorry” and, “we […]

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