Comments on: What we can learn from janitors. http://www.otismaxwell.com/blog/2009/07/what-we-can-learn-from-janitors/ Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, food and sundry topics. Tue, 31 Jan 2012 23:20:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Carol Worthington-Levy http://www.otismaxwell.com/blog/2009/07/what-we-can-learn-from-janitors/comment-page-1/#comment-18063 Carol Worthington-Levy Mon, 27 Jul 2009 23:25:03 +0000 http://www.otismaxwell.com/blog/?p=650#comment-18063 You are not kidding. I notice that if there's something that's not right with the creative, that's usually the tip of the iceberg for some much bigger problems below the surface, including database or mail strategy or website. Likewise, if i hear that they have some other problem that is operations oriented like late order fulfillment or high return rate, that's an indication that the patient has more problems than this boo boo on their hand - it's probably more like an internal illness that's effecting all the organs, so to speak. You are not kidding. I notice that if there’s something that’s not right with the creative, that’s usually the tip of the iceberg for some much bigger problems below the surface, including database or mail strategy or website.

Likewise, if i hear that they have some other problem that is operations oriented like late order fulfillment or high return rate, that’s an indication that the patient has more problems than this boo boo on their hand – it’s probably more like an internal illness that’s effecting all the organs, so to speak.

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