Comments on: 5 words that hurt (your marketing results) http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/ Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, food and sundry topics. Tue, 31 Jan 2012 23:20:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Words that hurt: the “we we” chronicles. | Otis Regrets... or Not http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/comment-page-1/#comment-20824 Words that hurt: the “we we” chronicles. | Otis Regrets... or Not Mon, 02 Nov 2009 15:21:33 +0000 http://www.otismaxwell.com/blog/?p=564#comment-20824 [...] an earlier post we talked about the problem of “we weing all over yourself”, letting a plural corporate [...] [...] an earlier post we talked about the problem of “we weing all over yourself”, letting a plural corporate [...]

]]> By: Julie http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/comment-page-1/#comment-17871 Julie Wed, 22 Jul 2009 17:03:11 +0000 http://www.otismaxwell.com/blog/?p=564#comment-17871 Was Susan the first to notice? Or was she just the first to bother to post about it? Was Susan the first to notice? Or was she just the first to bother to post about it?

]]> By: admin http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/comment-page-1/#comment-17818 admin Mon, 20 Jul 2009 23:47:43 +0000 http://www.otismaxwell.com/blog/?p=564#comment-17818 Thanks Susan. That post has had 1225 page views as of this moment and you are the first to notice. Maybe this is the flip side of of my rule #5: people expect to see a certain word in context so they do see it, even though it's a different word. Thanks Susan. That post has had 1225 page views as of this moment and you are the first to notice. Maybe this is the flip side of of my rule #5: people expect to see a certain word in context so they do see it, even though it’s a different word.

]]> By: susan rosso http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/comment-page-1/#comment-17817 susan rosso Mon, 20 Jul 2009 23:34:02 +0000 http://www.otismaxwell.com/blog/?p=564#comment-17817 picked up an error in the first line - head instead of heard - let me know if you need a proofreader! ;-) picked up an error in the first line – head instead of heard – let me know if you need a proofreader! ;-)

]]> By: Dan Shaw http://www.otismaxwell.com/blog/2009/06/5-words-that-hurt-your-marketing-results/comment-page-1/#comment-16825 Dan Shaw Thu, 25 Jun 2009 13:04:43 +0000 http://www.otismaxwell.com/blog/?p=564#comment-16825 Ah, Otis, right in many respects, yet I point out some significant exceptions to your "I" and "we" rule at http://happydonors.com/?p=301. I agree with your "As I just mentioned..." admonition. But starting a P.S. with "As I explain in my letter ..." can be a powerful way to get "P.S" skimmers to go back and read the letter itself. Ah, Otis, right in many respects, yet I point out some significant exceptions to your “I” and “we” rule at http://happydonors.com/?p=301.

I agree with your “As I just mentioned…” admonition. But starting a P.S. with “As I explain in my letter …” can be a powerful way to get “P.S” skimmers to go back and read the letter itself.

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