http://www.otismaxwell.com/blog/2009/05/how-to-use-a-creative-brief/ Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, food and sundry topics. Tue, 31 Jan 2012 23:20:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.otismaxwell.com/blog/2009/05/how-to-use-a-creative-brief/comment-page-1/#comment-42912 Otis Maxwell Mon, 26 Sep 2011 11:24:48 +0000 http://www.otismaxwell.com/blog/?p=534#comment-42912 Robin and Sehar, thank you both. One thing I'm finding is more clients preparing "briefs" that are simply a description of the project and don't follow these steps of defining and analyzing the challenge. Not the same. Ask them to use the formula above, or write one for yourself, and the project will go more smoothly. Robin and Sehar, thank you both. One thing I’m finding is more clients preparing “briefs” that are simply a description of the project and don’t follow these steps of defining and analyzing the challenge. Not the same. Ask them to use the formula above, or write one for yourself, and the project will go more smoothly.

]]> http://www.otismaxwell.com/blog/2009/05/how-to-use-a-creative-brief/comment-page-1/#comment-42909 Sehar Mon, 26 Sep 2011 08:18:09 +0000 http://www.otismaxwell.com/blog/?p=534#comment-42909 I write creative briefs all the time...and it gives closure. haha it channels my thoughts and ideas on a project. Very helpful! I write creative briefs all the time…and it gives closure. haha
it channels my thoughts and ideas on a project. Very helpful!

]]> http://www.otismaxwell.com/blog/2009/05/how-to-use-a-creative-brief/comment-page-1/#comment-16189 Robin Tue, 02 Jun 2009 00:40:21 +0000 http://www.otismaxwell.com/blog/?p=534#comment-16189 Hey Otis - this is really helpful. I don't work with marketing professionals often enough but I have an opportunity coming up. I hope this exercise will help us get the most out of the project. Thanks! Hey Otis – this is really helpful. I don’t work with marketing professionals often enough but I have an opportunity coming up. I hope this exercise will help us get the most out of the project. Thanks!

]]>