Comments on: AT&T: anti-marketing ninjas at work http://www.otismaxwell.com/blog/2009/01/att-anti-marketing-ninjas-at-work/ Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, food and sundry topics. Wed, 25 Aug 2010 16:08:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.otismaxwell.com/blog/2009/01/att-anti-marketing-ninjas-at-work/comment-page-1/#comment-12750 admin Fri, 20 Feb 2009 13:31:29 +0000 http://www.otismaxwell.com/blog/?p=98#comment-12750 Update: I registered my new AT&T account online and got a free gift—a complimentary ringtone. But guess what: AT&T’s ringtones don’t work on the iPhone! That’s not surprising since Apple controls its ringtone business by selling them through the iTunes store. But what IS surprising is that AT&T doesn't know I have an ineligible phone, since they are the folks who sold it to me! It would be an incredibly easy task to suppress this offer to iPhone customers... yet not worth the trouble for our anti-marketing ninjas. Update: I registered my new AT&T account online and got a free gift—a complimentary ringtone. But guess what: AT&T’s ringtones don’t work on the iPhone!

That’s not surprising since Apple controls its ringtone business by selling them through the iTunes store. But what IS surprising is that AT&T doesn’t know I have an ineligible phone, since they are the folks who sold it to me!

It would be an incredibly easy task to suppress this offer to iPhone customers… yet not worth the trouble for our anti-marketing ninjas.

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