http://www.otismaxwell.com/blog/2007/04/its-still-not-creative-unless-it-sells/ Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, food and sundry topics. Wed, 25 Aug 2010 16:08:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.otismaxwell.com/blog/2007/04/its-still-not-creative-unless-it-sells/comment-page-1/#comment-18 Otis Maxwell Wed, 25 Apr 2007 04:16:43 +0000 http://www.otismaxwell.com/blog/?p=45#comment-18 There's some research you can probably dig up on the web regarding the psychological import of various colors... but for this, all that I was saying was that there is a natural "green" feel to something involving a fresh lemon and we'd lost that by using purple instead. There’s some research you can probably dig up on the web regarding the psychological import of various colors… but for this, all that I was saying was that there is a natural “green” feel to something involving a fresh lemon and we’d lost that by using purple instead.

]]> http://www.otismaxwell.com/blog/2007/04/its-still-not-creative-unless-it-sells/comment-page-1/#comment-17 N. Tue, 24 Apr 2007 16:52:22 +0000 http://www.otismaxwell.com/blog/?p=45#comment-17 Thanks for posting such valuable stuff! How do you get your infomation regarding color on a reader's mood (e.g. purple v. green )? Thanks for posting such valuable stuff! How do you get your infomation regarding color on a reader’s mood (e.g. purple v. green )?

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