The Direct Marketing Association’s annual conference is happening this week in San Diego, and I’ll shortly get on a plane to join my colleagues. I will be on a panel Tuesday morning October 28, called “Creative Slamdown: How world-class creatives successfully sell strange, obscure, boring or even the most mundane products” put together by estimable designer and freelance creative director Carol Worthington Levy. Panelists Kathy Lemmon and Michelle LaPointe and I will vie to present the most interesting case history of a dry, difficult or tedious assignment which was executed in an interesting and hopefully effective (since this is a direct marketing conference, after all) way.
My centerpiece is a print ad for Rovi’s advertising in the guide (the ads the appear on your TV channel guide while you are looking for a show to watch) aimed at media buyers. Come see how we turned a straightforward and complex pitch/explanation into something memorable, or at least unexpected.
The session is at 11 am, just before the “Hall of Fame” luncheon which is traditionally a barn burner, so this is a great way to get all fired up and ready to go.