Blurbage in an email from Writer’s Digest, selling a copywriting course from their partner AWAI:
“Learn how to generate a professional Creative Brief, write headlines and tag lines that sell, apply emotional techniques to persuade an audience, find and secure work as a copywriter, and more in the Breaking Into Copywriting writing course.”
As readers of this blog know, writing a creative brief is one thing a copywriter should NEVER do, except for your own benefit in the privacy of your home or cubbie. Fortunately, the promise is repeated nowhere in the linked course description so it looks like the email is simply the work of an overeager account person who hopes to lure a few copywriters over to the dark side…. RESIST! DON’T DO IT! GO TO THE LIGHT!