A Copywriter's Toolkit

Links... from Hot to Mild

These are some of the folks I enjoy working with...

Carol Worthington-Levy... a stellar direct response designer and creative director as well as long-time friend and co-presenter.

LENSER... catalog and marketing agency with, I'm told, a genius list buyer.

A few other links worth checking out...

The W3c's "getting started" page, a generous collection of tutorials and links for building web pages.

The other Otis Maxwell, a cat living in Portland, OR. (I tried to put up my own page so Otis and I could be cat friends, but was booted off within 12 hours. Do cat owners have a sense of humor?)

Hypertext as a literary form. The way we read text on a web page, and the way links can be used, present some interesting writerly opportunities (which I feel are underutilized, now that web pages have gotten focused on lots of graphics with minimal copy).

Recommended Reading

Here are some books I recommend to my copywriting classes along with links to buy them on Amazon.com.

On the Art of Writing Copy by Herschell Gordon Lewis

Ogilvy on Advertising by David Ogilvy

Tested Advertising Methods by John Caples

The Copywriter's Handbook by Bob Bly

Think and Grow Rich by Napoleon Hill

See You at the Top by Zig Ziglar

Maximum Achievement by Brian Tracey

How to Win Friends and Influence People by Dale Carnegie

World Class Selling by Roy Chitwood

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Keywords:
Otis Maxwell
Copywriting and Creative
otis@otismaxwell.com

East Coast:
48 York Ave
Saratoga Springs, NY 12866
(518) 507-5193

West Coast:
311 Steiner
San Francisco, CA 94117
(415) 992-7793
(408) 426-5475
Everywhere there has grown up around the good Maxwell a warm feeling of good will...

Second-effort print ad for The Good Maxwell... proof of a successful campaign.


© 2009 Otis A. Maxwell