Thank you internet! Thank you Chris and Cindy Peters for fixing my NuTone intercom!

NuTone IMA-4006 controller
My NuTone IMA-4006 Music Intercom. Not only did they rebuild the control unit, Northside Service Company cleaned it up so it looks like new.

I recently moved into a house that has a NuTone IMA-4006 Music Intercom system installed. You can press a button and be heard in another room (or from the porch if you are ringing the doorbell) and also play music throughout the home. I know that sounds quaint in these days of earbuds and instant messaging, but there is a remote unit in every room so it was pretty hard to ignore.

The most recent owners, who lived here for 15 years, had never tried the NuTone intercom system. I experimented by turning a few knobs and got nothing but hum. But at least there was power. Was it possible the system could be restored to working condition? My local NuTone service center said “we don’t know anybody who works on them anymore.” So it was off to the internet.

A search quickly put me in touch with Northside Service Company, a factory-authorized NuTone Service Center in San Ramon, CA. Their site features dozens of links to videos, manuals and articles to help you make the most of your obsolete equipment. I filled out a web request form and a few minutes later the phone rang. It was owner Chris Peters, calling to discuss my system. It turns out that the remote units rarely fail so if I would send him my control station he would rebuild it at a cost that was not cheap, but far less than buying a comparable system today or taking out all those speakers and patching the holes walls.

I disconnected the many wires following Chris and Cindy Peters’ very clear step by step video, then packed it up according to another video of instructions. A couple of weeks later, I got the unit back along with a bag of parts that had been replaced. Not only did they rebuild the unit, they replaced the doors that cover the controls and often break off (the hinges are no longer available so Northside had them custom manufactured) and at my request added an A/V jack and sent me a couple of new lighted doorbell buttons.

It took me a few days to get up the courage to re-install the unit and test it, but I did and everything works as advertised. I’m back in business, feeling very much like a wired denizen of the early digital era.

This is a story that could not have happened without the internet—which helped me find Northside Service Company, and enabled Chris and Cindy to build a site that was incredibly useful and also showed me they knew what they were doing. But the capper was the personal service. I mentioned that Chris called me immediately when I submitted a request. (It was on New Year’s Eve as I recall.) When I had a question about an extra wire during re-installation he answered me by email within an hour. This is a business model many other specialized service providers (copywriters come to mind) can learn from, and emulate.

Super Bowl FSIs (2017 edition): it’s a home run! Oh, wait…

 

Kick Off
Let’s kickoff some savings with our Super Bowl FSIs!

It’s been a full two years since we checked in on the newspaper supplement coupons that appear the Sunday before the Super Bowl, wherein advertisers contort themselves to refer to the event without using the actual name, which is licensed and which license is heavily enforced. The world has gone through painful gyrations in the past 24 months. Super Bowl FSIs? Not so much.

Looking at this year’s batch, the big news is that somebody actually paid for the right to use the term Super Bowl, as in “Super Bowl Savings Spectacular” at the top of the SmartSource FSI. Unfortunately, Dollar General immediately drops the ball by inviting us to “Kickoff the Savings!” Team, the verb is “kick off”, two words. “Kickoff” is a noun.

I like to think of FSIs as the last bastion of old-school copywriters with shaking, nicotine-stained fingers who would rather forego their morning whiskey than come up with an original thought. Hence the tired headlines like “Get Your Game Day Going” (Blue Diamond almonds) and “Stock Up for the Big Game” (Pepcid antacid). What does it actually mean to “Snack Like a Pro on Game Day” (Oikos yogurt) or “Cheer on the Crunch” (Carvel ice cream cakes) or “Blitz Your Taste Buds with Flavor” (HeluvaGood dips)?

Super Bowl Cliche Headlines
Are these headlines creative, or what?

I did see some promising rookie plays like Texas Pete’s “Go for the Game, Stay for the Drama” (I assume that is what happens when the hot sauce and fried food hits your intestines) and French’s “Spice It Up This Bowl Season” (bowls of dip, get it?) and José Olé’s “Make Your Crowd Go Wild” (taquitos and dip in stop motion as they tumble toward the floor, presumably hurled by an unruly partyer).

Rookie Super Bowl Headlines
A completed pass and a fumble by the rookie squad

However, with NFL ratings in decline it’s entirely possible this new crop of scribes has no idea about or interest in pro football or sports in general. How else can you explain Drake’s Cakes “Your Lunchbox Game is Strong” or Bush’s Beans’ “Our Lineup Completes the Gathering”? Just try serving up a bowl of beans to your beer-swilling spouse and her loutish friends and announcing, “Honey, I’ve brought some beans to complete your Super Bowl gathering.” She’ll drop kick you into the next county, and rightly so.