This has nothing to do with marketing, but I think the occasion must be commemorated: last night I had the worst meal of my life at Steak Escape, a “food court” store in the Denver Airport. Worstness is here defined not by the savoriness or healthiness or preparation of the food, but by the total indifference of the staff.
I had time before getting on the plane in Des Moines and thought about picking up a known quantity, a Quizno’s classic Italian from their store right next to the airport. Then I decided that taking a sandwich on the plane to eat 3 hours later was too food-obsessive and I’d just roll the dice when I made my connection in Denver.
I chose the “Steak Escape” because they were right by my gate in Denver and they advertised an Italian sub. I asked the counter person what was on it. He could not tell me. He darted his eyes around the food prep area, and I could tell he wasn’t finding anyone or anything that could help me. Finally he took a stab in the dark: “It’s salami… ham… and some other kinds of meat.”
So I ordered a known quantity, a Philly Cheesesteak. It came bare and I stopped the counter person just as she was about to slather it with mayonnaise. I told her I wanted mustard instead. She said, “we don’t have any mustard.” A cheese steak place without mustard? Impossible. But turned out she was just being lazy… SHE did not have any mustard and her station, and did not feel like stepping over to the next station on a slow night to get some. But a guy cleaning the place heard the conversation and produced a big box of packets. Hope he gets a better job soon because he deserves it.
The food was just as awful as you’d expect, but the non-service described above is what makes this the world’s worst. Here is their phone number: (303) 342-3445. Why not give them a call and ask them a question about their food?